EXECUTIVE SUMMARY:
Disney, a Global Fortune 500 firm, has chosen GGN’s featured web property Global Good Group for one of their recent travel promotions.
To increase digital viewership and online traffic to their International timeshare offerings they have created a Free DVD offer to attract potential buyers and investors. Select promotional outlets are utilized to increase brand awareness and program revenue.
With 500 properties around the world there is a huge inventory of potential locations for people to choose from.
Destination and vacation genres include: Theme Parks, Beach, Spa, Golf, Ski, Family Adventures
CAMPAIGN REQUIREMENTS:
Include call to action to the Free DVD with more information
Mention important details such as the 500 Disney destinations around the world
Embed necessary legal clauses about the promotional timeshare sales material
Link to Disney Vacation Club on Go.Com
Write the article, have it approved by Disney’s Marketing Staff and publish by a set deadline
Embed proper disclosure that the post was sponsored to follow FTC guidelines for endorsed material
Make sure all links are set to “no-follow” for SEO to receive credit from Google as a high quality and non spam link
Read more about Disney Vacation Club at: http://disneyvacationclub.disney.go.com
View the official sponsored article on GGN’s Global Good Group Web Property:
http://globalgoodgroup.com/blog/2012/07/25/disney-free-dvd-offer/
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| CORPORATE OVERVIEW ( WIKI ): |
| Type | Public |
|---|---|
| Traded as | NYSE: DIS Dow Jones Industrial Average Component S&P 500 Component |
| Industry | Mass media |
| Founded | Los Angeles, California, U.S.[1] (October 16, 1923) |
| Founder(s) | Walt and Roy Disney |
| Headquarters | Walt Disney Studios, 500 S. Buena Vista Street, Burbank, California, U.S. |
| Area served | Worldwide |
| Key people | Bob Iger (Chairman & CEO) |
| Products | Cable television, publishing, movies,theme parks, broadcasting, radio,web portals |
| Services | Licensing |
| Revenue | |
| Operating income | |
| Net income | |
| Total assets | |
| Total equity | |
| Employees | 156,000 (2011)[2] |
| Divisions | |
| Subsidiaries | |
| Website | www.thewaltdisneycompany.com |



