Kia-Logo-MiniKia Motors Emblem, GGN Sponsored Content Advertiser

EXECUTIVE SUMMARY:

The International car maker KIA motors has selected GGN’s Global Good Group as a web publisher to help promote their latest model, the 2012 Rio.

With a brand new technology platform, UVO, and celebrity endorsements such as Christina Milian the Rio is set to make a splash.

For this campaign a special scavenger hunt was made as a guerrilla marketing tactic which featured two groups of people competing on different challenges.

The groups needed to drive around in the Rio and use their technology such as their iPhone to scan QR codes and the Rio’s navigation to get to their destinations.

Ultimately the goal for this car was to appeal to a younger demographic including college students and young professionals, among others, to generate demand.

As a brand with a large youth following in the USA and Internationally, Global Good Group was a fit for this marketing program.

 

CAMPAIGN REQUIREMENTS:

Discuss the new technologies in the KIA Rio such as Bluetooth, USB, and Satellite Navigation

Include a link to the UVO technology page describing the other next gen features in the Rio

Ensure other call to actions and links are included pointing towards Kia and the RIO info site

Write the sponsored content, have it approved and make final edits, then publish by a deadline

Review the promo video and write about each of the stops the teams make in the video

Mention Christina Milian, the celebrity endorser in the Zip and Dash to LA promo tape

Embed proper disclosure that the post was sponsored to follow FTC guidelines for endorsed material

Make sure all links are set to “no-follow” to receive credit from Google as a non spam link 

 

Watch the official promo video for this campaign: “Kia Rio Zip and Dash to LA with Christina Milian”

View the official article on GGN’s featured web property Global Good Group:

http://globalgoodgroup.com/blog/2012/06/17/the-amazing-technology-packed-kia-rio-is-a-must-have/

 

 

CORPORATE INFORMATION ON OUR SPONSOR ( WIKI ):
KIA Motors.svg
“The Power to Surprise”
Type Public
Traded as KRX000270
Industry Automotive
Founded June 9, 1944
Headquarters Seoul, South Korea
Area served Worldwide
Key people Hyoung-Keun (Hank) Lee,President
Products Automobiles
Revenue Increase US$ 37.90 billion (2011)[1]
Operating income Increase US$ 3.07 billion (2011)[1]
Net income Increase US$ 2.99 billion (2011)[1]
Owner(s) Hyundai Kia Automotive Group(33.99%[2])
Employees 42,000 (as of November 2009)
Website kia.com