Fortune 500 technology giant CDW turned to the internet and powerful technology news publishers such as GGN’s GlobalGoodGroup.com web property to promote their latest offering, Cloud Collaboration along with data storage.
Two separate campaigns were run through our network for CDW’s two different marketing efforts for their Cloud and Storage services.
As a branding and exposure campaign along with specific product awareness we needed to discuss the brand behind the services and what this firm is known for so well.
Internationally recognized for helping businesses with their technology needs, CDW is in a strong position to have a successful launch for these products and we wanted to ensure we increased their ranking on search engines and incoming traffic flow.
With a Unified Communications offering that interconnects communications platforms such as mobile, e-mail, VOIP, phone and more along with a Cloud Collaboration service CDW is positioned to be invaluable to many business around the world large and small. Unified Communications, also known as U.C. can help enterprises become more productive and efficient which can save millions of dollars and head aches within I.T.
Provide background information on CDW, reputation, products and services
Drive traffic to their dedicated blogs and pages on the specific offering
Promote viewership of Cloud Collaboration Video ( Campaign 1 )
Explain how the Unified Communications and Cloud Collaboration Offerings can help businesses
Write the article, have it approved by CDW’s Marketing Staff and publish by a set deadline
Embed proper disclosure that the post was sponsored to follow FTC guidelines for endorsed material
Make sure all links are set to “no-follow” for SEO to receive credit from Google as a high quality and non spam link
CHECK OUT THE OFFICIAL ONLINE POSTS WE WROTE FOR CDW ON GGN’S GLOBALGOODGROUP WEB PROPERTY:
RELATED MEDIA AND CAMPAIGN PUBLICITY
CORPORATE INFORMATION ( WIKI ):
|Industry||Business to Business Technology Infrastructure and Resale Services|
|Headquarters||Vernon Hills, Illinois,
|Number of locations||1 retail store|
|Key people||Thomas E. Richards President/ CEO
Michael Krasny, Founder
|Products||Desktops, servers, laptops,peripherals, software,telephony products, power,storage|
|Revenue||$9.6 billion USD (2011)|
|Owner(s)||Madison Dearborn Partners|