Comprehensive Guide to Designing a Great Banner Advert

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  Banner Ads

Comprehensive Guide to Designing a Great Banner Advert

 The banner advert is still valuable. It’s declined in online marketing importance, but known names in the business like print-print.co.uk still believe it has its place when used correctly. The trick is to avoid it seeming tacky. When it’s tacky and ‘in your face’ it can rub people entirely the wrong way.

In this article, we provide a full list of design tips for more clickable banner ads on your website.

 

What’s the Message?

 Too many banner adverts don’t actually say anything. It needs to have a clear message. You have a limited amount of space available, so your message needs to be short and sweet. Stick to a single thing. The banner advertisement will be prominent, so have it fit in with the main goal of your website.

The message must also have a call to action. Once you’ve published your banner, you don’t want customers scratching their head about what you want them to do. If you want them to click on something or sign up to something, tell them about it. Don’t be bashful about it.

 

BannersThe Color Scheme

One of the first attributes you’ll determine is the color scheme. The color scheme should always fit in with the rest of your web design. Most companies will try to make it as similar as possible.

Just because your banner will be similar doesn’t mean it needs to be the same. Having exactly the same color scheme will make it blend in too much. In some cases, companies have made it blend in so much their customers haven’t noticed it’s a clickable banner ad.

An idea you could utilize is inverting the color scheme. If your website uses mainly forest green with white highlights, have your banner advertisement use white with forest green highlights. Inverting the colors allows you to stick to the same scheme, while allowing it to stand out.

Banner StyleBrand It

Always make sure your banner ad has been branded with your logo. Your logo is the only part of your business that you carry forward into visual media. By repeating your logo again and again, your target audience will come to associate it with you.

Your branding won’t impact the amount of times people happen to click on your ad. They already know it’s yours. What it will do is help them to remember your logo. This will ultimately carry over into more conversions for you.

It’s why a company tends to get better results from its advertisements later on in its history.

Simplicity Works Best

Simplicity will always work better than complexity. As you already know, banner ads have gained a negative reputation over the years for being incredibly annoying. You need to ensure you distance yourself from this reputation.

Most banner ads used to have a lot of complexity. They’d use a lot of text and cram it into a tiny space to try and say as much as possible.

Psychologists have shown this only leads to information overload. Deviate from this practice and opt for something simple. A single slogan repeated over and over again has a bigger effect, otherwise audiences simply start to tune out. It’s why conventional TV and radio adverts have had severe diminishing returns over the last few years.

There’s no hard and fast rule as to just how simple you should make it. Some people advocate a simple sentence, whereas others believe it should be a few words and nothing else. Play with your ads and find out what works for your business.

The Images You Use

The images you use will have a significant effect on what effect you create. For a start, always make sure you’re using a high-quality image. Any blurry images will only serve to make you look unprofessional.

Most companies prefer to use stock images. There are plenty of sites that sell stock images. You’ll have to pay for them, and someone else can still buy them unless you pay a huge price for them. Instead, consider taking your own images. This way you can copyright them and your banner ad will be unique.

Make the Button Stand Out

The button should always stand out, especially if you’ve used a contrasting color scheme. This is part of the best practices for designing effective banner ads because studies have shown they improve the Click Through Rate (CTR).

If we go back to our example color scheme of forest green and white, an orange color would contrast with both colors, which would make it ideal for this scenario.

GIF Form

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http://www.flickr.com/photos/networkmarketx/8042932559/sizes/o/

Always have your banner in GIF form. If you try to publish a banner in Flash, some people won’t be able to view it. Many devices don’t support Flash, but the GIF format is always supported.

With so many different devices in use these days, a GIF should be considered as an essential for your banner.

If you can’t save your file as a GIF automatically, go online and search for a free file converter. Most of these converters allow you to upload your GIF file and receive it by email or direct download.

Make sure this file is small. Larger files take longer to load. If it takes longer than three seconds to render in its entirety, Google will punish you in the SEO rankings. Additionally, many users with slower connections will struggle to use your website, which might turn them away.

Create a Sense of Urgency

Your ads should have some sort of intangible benefit within them. In other words, by pressing the button on the ad, users should gain something of value. Create a sense of urgency by telling people they have a limited time.

It’s like the auctioneer’s chant. The auctioneer talks quickly to create a beat and a sense of urgency that encourages bids. You’re using the same principle to do exactly the same thing.

Be careful with how this works, though. If you word your deal in the wrong way by sounding overly excited, you’ll come off poorly and as if you’re over exaggerating everything. Tone it down a little.

 

 

 

 

 

 

 

 

7 Million+ User Reach

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What is the Global Good Network?

A digital platform for socially conscious consumers around the world to learn about great people, ideas, technologies and Global Good organizations as well as the other news and information they would want from elsewhere.

 

 

The goal: Attract a broad user base from around the world and deliver them the news, entertainment, sports, living, tech, and other topics they already want but with an introduction to some great Global Good content that they can share with their friends, family, colleagues and the general public.

From our Fortune 500 content sponsors and advertisers to our global community of Entrepreneurs, our International reach helps bring consumers to forward thinking brandsevery day,

 

Analytics and Who We Reach:

2012 We reached 7 Million people on Global Good Group alone. At the moment most of the sites are reaching about 150K organic viewers a month combined

 

General Stats: 

Founded in 2010

Primarily and strategically operated out of Silicon Valley and Washington DC.

175+ Content Contributors around the World help generate the daily 25-50 original high quality articles across our network

 

Sponsorship and Advertising Packages:

$250 / month – 250K Ad Impressions. Standard ad sizes only. 

$500 / month – 1,000,000 Ad Impression – Interactive advertisements, custom sizes, screen take overs, engaging experience. Integrated brand communication into our social media channels and followers. 

$ 2500 / month –  Full access to marketing resources across the entire Global Good Network. Contact for more details.

 

Advertisers get a dedicated control panel to view and modify their advertisements ( must be approved before being activated across the Global Good Network ), view impression and click through rates, and adjust other factors in their ads.

 

Fortune 500 Firms who have done sponsored posts with GGN:

DISNEY                http://www.globalgoodnetworks.com/disney-chooses-global-good-group-as-a-publisher-for-their-global-vacation-club-campaign/
KIA MOTORS            http://www.globalgoodnetworks.com/kia-motors-selects-ggn-to-promote/
US CELLULAR         http://globalgoodnetworks.com/us-cellular-and-glam-media-select-ggn-globalgood-site-for-advertisement/
TOM’S OF MAINE        http://globalgoodnetworks.com/toms-of-maine-good-first-campaign-on-global-good-group/
CDW              http://globalgoodnetworks.com/cdw-a-leader-in-business-to-business-technology-infrastructure-and-resale-services/

 

GotGlam.com  –  Fashion and Celebrity News, Interviews, and Behind The Scenes Work

EntertainTrain.com  – Gossip and celebrity trends

Artiholics.comArt news and local interviews, event coverage and more

GlobalTechSpot.com  – The latest in technology news, smart phones and mobile trends, major players and more

HappyHealthyHub.comStay fit with our nutrition information and articles

WeeklyLiving.com Everything you need for a great life, tips and advice from living experts

SportsNewsOutlet.com – Get the hottest reports on sports scores, games and more

GlobalTravelHunter.comGo around the world on our site exploring the hottest destinations

GlobalGoodApps.orgLearn about the latest mobile phone apps for iPhones, iPads, Tablets, and Androids

AutoConvo.comLove Cars? So do we. Read our auto enthusiasts’ coverage on some sweet rides

GlobalEventsHQ.comWhat’s going on around the world from the Economic Forum to major music concerts

BizNewsFlash.comBusiness happenings and information going on around the world

WorldNewsHut.comFrom politics to technology, natural disasters, celebrations and more stay tuned in

AlwaysEatGood.comTake your cuisine and dining to an exquisite level

CenteredPolitics.orgWhether your in Silicon Valley or D.C. with us we bring you some neutral and balanced views on what’s going on.

 

FEATURED NETWORK CASE STUDIES:

ARTIHOLICS  http://globalgoodnetworks.com/portfolio/artiholics/ ( built with Cojo a famous artist who has worked with AT&T, MTV, and many other Fortune 500 firms )

GLOBALGOODGROUP  http://globalgoodnetworks.com/portfolio/globalgoodgroup/      Facebook.com/globalgoodnetworks ( 4,111 FB Fans ) // @GoGlobalGood ( 15K Twitter Followers )

GOTGLAM?  http://globalgoodnetworks.com/portfolio/gotglam/ 

 

Demographic and traffic information:

                               * All images are High Resolution just scaled to fit this page. Feel free to download them and review them with your marketing board. 

 

Snapshot of recent traffic via our Google Analytics tracking and reporting account. Below the Google Analytics snapshot shows that in just over a week we have had half a million visitors generate nearly a million pageviews:

 

Alexa.com is owned by Amazon and directly measures our traffic via a tag we install to send reports of our traffic for the public to view. Currently it shows us as the 52,000 top site in the world and receiving over 75,000 pageviews from 45,000+ daily visitors. ( 2012 )

 

Via the Google Webmasters tool we are able to see how many natural ( unpaid ) search results that Google has included us in and how many clicks were sent to our site from those searches.

Since March Google has included us in 17 Million+ search queries and has sent us 140,00+ clicks from over 36,000 different queries and search keywords.

 

 

 

 

 

 

Our Google Analytic snapshot reports around 90% of our traffic coming from the United States, great for US advertisers and International Brands looking for US customer exposure.  ( 5 day snapshot )

 

Demographic information on some of our users taken from some of our advertisers reporting systems.

Our Social Following:

Twitter: @GoGlobalGood and @GlobalGoodGroup